Very much a work in progress, but very enjoyable one, to say the least. Municipal elections are coming soon to Prague, and Green Party [Zelení] are not afraid to stir some pots with a fresh take on what political campaign can look like in 2022.
Concept 1 - Health hazard
First idea is a direct hit at tobacco product warnings – and a cue that something unhealthy is happening to our neighborhood, with impending climate crisis and its effect on the city, or the rising rents pushing locals away, resulting in a homogenous and unhealthy communities, which are dying.
This neighborhood is for living in
This neighborhood will defend itself
This is my hood, not your business
Instead of showing the aftermaths of using tobacco products, we are showing the dangerous aspects of current situation in Prague – flats becoming Airbnbs en masse, lack of recycling infrastructure, sidewalks occupied by cars and frustrated citizens.
This neighborhood will be sustainable
In this hood the sidewalks are meant for walking
Applications follow the standard approach – prints, merchandise, or stickers, but also add some unusual twists like stencils (not) for spraying the slogans in the hoods, or flags (not only) to claim territory. And there are some viral surprises in the making...